The Occasionall Group: Strategic Leadership Shift as Managing Director Josh Heyburn takes on Lecturer Role and Natalie Evans’ Contribution is Recognised in Promotion

The Occasionall Group, a leading provider of event staffing solutions, today announces a strategic leadership transition that reflects both its growth and its commitment to people-first values. Managing Director Josh Heyburn will be shifting his focus from daily operations as he begins a new role as Lecturer in Event Management at Buckinghamshire New University, while long-time team leader Natalie Evans is promoted to People & Culture Director. Together, these changes represent both stability and evolution, as the company enters its next chapter with confidence.

Josh’s Message:

“Founding this company and leading it through the past few years has been one of the greatest privileges of my life. It’s been fast-paced, people-driven, and full of growth – and it’s only possible because of the brilliant team around me.

This shift marks a new chapter, not a departure. Becoming Founding Director allows me to focus more intentionally on strategic leadership, while starting a new role as a Lecturer in Event Management – a space where I hope to bring industry insights to the classroom, while also bringing a fresh perspective back into the business.

I’m incredibly proud of everything TOG has become, and proud to see Natalie formally step into the role of People & Culture Director. Her leadership, insight, and commitment have shaped the company in ways that most people don’t even notice – and I can think of no more capable person to take it forward.

With this transition, our clients, partners, and staff can expect more of what they’ve always known from TOG: thoughtful delivery, responsive leadership, and a people-first approach that puts culture at the centre of everything we do.”

Natalie’s Leadership & Continuity
Having worked closely with Josh to build and grow the company, Natalie has been pivotal in shaping TOG’s team-centred culture, developing the systems that underpin its success, and leading operations with consistency and care. Her promotion formally recognises this impact, while also reassuring clients and partners that the same high standard of service will continue seamlessly.

From Natalie:

“I’m honoured to step into the role of People & Culture Director at The Occasionall Group. Working alongside Josh to grow this business has been an incredible journey. My priority now is to ensure that our team and clients continue to feel fully supported – there will be no change to the level of excellence our clients expect from TOG.”

What This Means for the Team & Clients
Josh will continue to support the business strategically, particularly during peak event seasons, while Natalie provides strong, day-to-day leadership. This transition has been designed to be seamless, ensuring clients continue to experience the same reliability, professionalism, and exceptional service TOG is known for.

Looking Ahead
The Occasionall Group remains committed to delivering excellence for clients, staff, and the wider events community. With a leadership transition built on trust, shared values, and continuity, the company is poised for continued growth and success.

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