Abstract green and red brush strokes on black background

At The Occasionall Group, we offer knowledgeable, high-quality management and staffing services for a variety of outdoor events, including festivals and festive gatherings (Festivall Staff), as well as conferences, concerts, sports events, and more (Occasionall Staff) across the nation.

With an ever-expanding pool of staff conveniently located throughout the country, from Kiltarlity to Kent and from Swansea to Southend, we can provide anywhere from 1 to 100+ staff members at any time. Our leadership teams bring years of practical experience from their work at some of the UK’s largest events.

What We do

Kent Event Services

Kent Event Services began as a platform for self-employed and freelance event managers, like Josh, to provide event services to public and private clients at competitive and reasonable prices.

​The business began in 2017 and has grown year on year with more clients and events annually, resulting in over 100 PAYE and freelance staff working for the business by the end of 2018.

In 2019, Kent Event Services focused on building their client base by honing in on their expertise in event operations and staffing, with vast experience in production and ticketing. 2020 was the biggest year that never was for the business, but 2021 saw KES return with a bang providing more staff and services than ever before. This accelerated growth laid the foundations for Festivall Services.

Festivall Services

The conception of Festivall Services saw the focus shift to the expansion into events nationwide. We ventured into Wales and Scotland for the first time and saw the start of a range of relationships with new clients and partnerships such as NOWIE, The Event Crowd and ESSA. This growth resulted in the internal full-time team growing from 2 to 7 and our overall extended database growing to almost 1000. As more corporate opportunities arose we attracted experienced professionals and were able to offer a higher quality and a more varied workforce. With the success of The Podcast Show, The Festival Awards, Coca Cola Brand Ambassadors and more we felt it was necessary to expand into two staffing agencies, Festivall Staff and Occasionall Staff all under one umbrella, the Occasionall Group.

Logos of KES, Festimall Services, and The Occasional Group connected by arrows, on a black background.

Our History

Our Values

  • Staff Welfare always has and always will be top of the Occasionall agenda. That’s why for every 3 hours our staff work, they accrue 15 minutes of break time. We’re also proud to say that all of our full time team are now Mental Health First Aiders.

  • Being green has always been close to our heart; both internally and externally. That’s why we offset our company emissions by planting a tree for every member of the Festivall team. We also aim to recruit for our events locally to ensure that travel is reduced as much as possible.

  • We know that money is a motivation for our staff so we’ve paid the Living Wage since we started. It is our belief that a team with higher quality remuneration are in a position to provide an even better experience to our clients.

  • Josh Heyburn

    Founding Director

    From teenage music promoter → to event graduate → to freelancer → to building a staffing business → to Managing Director → to Lecturer and Founding Director

    Having spent more than half his life in the events industry, Josh brings a wealth of experience alongside his Event Management degrees. After launching The Occasionall Group (Festivall Services) in 2021 and driving its growth to where it is today, he now shares his passion for the sector as a lecturer at Buckinghamshire New University, focusing on educating and mentoring the next generation of event professionals. Alongside this, Josh continues as Founding Director of The Occasionall Group, where he contributes to the company’s strategic direction and key decision-making.

    LinkedIn

  • Natalie Evans

    People and Culture Director

    Joining The Occasionall Group in September 2023, Nat brought with her extensive experience in both events and human resources. Since then, she has played a pivotal role in shaping the company’s growth, introducing key policies and procedures that underpin how we operate today.

    On 1st September 2025, Nat was promoted to People and Culture Director, a role in which her influence continues to drive a culture where staff feel valued and supported, and clients receive the outstanding service they deserve.

    LinkedIn

  • Ella Haynes

    Ella Haynes

    Event Staffing Manager

    A First Class Event Management graduate from the University of Lincoln, with invaluable event and life experiences. Ella joined The Occasionall Group in October 2022 in a Staffing Assistant role. After impressing in the role, in February 2024, Ella was promoted to Event Staffing Coordinator where she successfully managed the summer 2024 season which included our largest project to date, The Eras Tour.

    After exceeding expectations in the Coordinator role, Ella stepped up to her current position as Event Staffing Manager in September 2024.

    LinkedIn

  • Amber Cantor

    Amber Cantor

    Event Staffing Assistant

    Amber joined TOG fresh from the University of Greenwich with a degree in Event Management.

    Her award-winning dissertation on women’s safety at music festivals earned her the AEG Europe Prize for Best Undergraduate Research Project.

    Friendly, proactive, and driven to make events welcoming for all, Amber is excited to bring her energy and insight to the TOG team.

    LinkedIn

  • Laurel Pucker

    Laurel Pucker

    Event Staffing Assistant

    Laurel joins TOG with over five years’ experience in animation and film, where she honed her skills in logistics, coordination, and problem-solving under pressure. Most recently, she managed touring schedules and contingency plans with ease for an event supplier.

    Passionate about community-driven arts (and a perfectly formatted spreadsheet), Laurel brings energy, organisation, and puzzle-solving flair to every event.

    LinkedIn

  • Nominated for Employer of the Year at AAA Awards 2023

  • Mental Health First Aider

  • National Outdoor Events Association (NOEA) Member

  • ESSA – the Event Supplier & Services Association - Member

  • AAA 30under30 - Class of 2023 - Josh Heyburn, Managing Director

  • The Event Crowd

  • Accredited Living Wage Employer

  • EventIt

  • Network of Women in Events

  • The Power of Events

  • Experience UK

  • Association of Independent Festivals

  • The Association for Events Management Education (AEME)

  • Ella haynes - Nominated for the young person award at the essa awards 2024

  • Natalie evans - nominated for the unsung hero awards at the essa awards 2024

  • Nominated for the employer of the year award, best sustainability award and the rising star award (Ella haynes) at the aaa awards 2024

  • nominated for the employer of the year award and the sustainability award at the event production awards 2025

  • nominated for the best supplier award and best green supplier award at the festival suppler awards 2025

  • Stamp Out

  • AAA 30under30 - Class of 2025 - Ella Haynes, Event Staffing Manager